FanEco

Brand Design and Strategy

FanEco is a revolutionary line of racing peripherals by Fanatec, specializing in eco-conscious innovation within the sim racing industry. It offers cutting-edge gaming equipment that harnesses regenerative green energy technology to promote high performance while prioritizing environmental sustainability. With a mission to dominate the sim racing industry through eco-conscious innovation, FanEco aims to become the top choice for all eco-sim racing esports events by 2030.

I developed the brand design and strategy for a spinoff brand of Fanatec called FanEco, crafting a visual narrative and a unique, ownable set of values that permeate the brand's messaging. This involved creating a cohesive brand identity that strategically positions FanEco within the market and resonates with the target audience by integrating sustainability into its core.

To bring the brand idea to life, I designed a comprehensive set of applications, including racing peripherals such as sim racing wheels, setups, racing gloves, shoes, and merchandise. These products embody the brand's commitment to eco-conscious innovation, showcasing how regenerative green energy technology enhances gaming performance while reducing environmental impact. The pitch deck and marketing materials highlight these offerings, effectively communicating FanEco's mission to eco-conscious consumers in the sim racing community.